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Lifecycle event hooks

Learn how to setup and use Lifecycle Event Hooks to integrate your customer facing applications with any other homegrown systems or third-party products that you may own, such as CRM or Marketing Hubs

Overview

The Strivacity Lifecycle Event Hooks (LEH) provide a method to integrate your customer facing applications with homegrown systems and third-party products.
Lifecycle Event Hooks can be used in many different ways. Some of the more common use cases involve customizing registration, updating or fetching data from remote systems such as CRMs during certain lifecycle events, or alerting third-party systems on specific events of interest such as:
  • Deep customization of registration - Brands often require extensive customization of the registration process. Information from external systems, such as CRMs, may be required to keep multiple disparate databases in sync. Often a brand will pull this in during a pre-registration hook to allow it to be submitted during the Registration process. New or additional information can be easily synchronized back to an external system in real time.
  • Customer data synchronization - Brands may require keeping disparate customer databases in sync, such as the customer identity store and a remote CRM system. Customer Lifecycle Event Hooks can be used to dispatch information about events of interest to these remote systems.
  • Alerting - Brands may desire to be alerted when an event of interest occurs, such as a password reset request.
  • Consume and use threat information - Insert threat detection and mitigation into any point in the customer lifecycle, giving security teams highly contextual alerting when threats are detected. Existing threat information can be used to make risk analysis decisions.
An actual Lifecycle Event Hook is a brand provided snippet of javascript code that executes at predefined points in a customer's lifecycle, such as registration, logon, consent opt in or out, or account deletion. A full listing of events and how they can be used is provided below. All snippet code executes within the context of the Strivacity platform in a safe and secure sandboxed environment. Two modes are supported:
  • Synchronous - Control is transferred to the script for execution. Upon completion, control is returned to Strivacity's normal workflow execution.
  • Asynchronous - The script is executed but control is not transferred, and Strivacity continues on with its normal workflow execution.
The brand decides and can configure, in the administration console, whether an event hook should execute synchronously or asynchronously.

Plugin library

Plugins make publishing lifecycle event hooks easy.
The plugin library provides you with hook templates for common use cases. Event hook templates are off-the-shelf integration and advanced capability packages that you can customize for your own needs and add to your applications.
Plugin library preview
The template packages come with all the necessary dependencies set up. Their point-of-entry into the customer lifecycle is also configured, so you don’t have to think about selecting the right event hook type:
Lifecycle event hook templates for account migration
After selecting the capability that you want to add to your application, you can publish the template as a new lifecycle event hook. You can customize the code inside the hook and assign it to an application to have it deployed.

Supported events

Multi-stage progressive profiling
Strivacity’s "Before registration" and "Before progressive profiling" event hooks allow you to introduce progressive profiling steps to customer journeys on your conditions. You can configure steps to adapt to your customers' activity to make data collection a more personalized experience.
The following table shows a summary of the events that are supported by Strivacity with examples of how they can be used:

Sign-up event hooks

Event type
Purpose
Before registration
Fetches data from an external system so it can be used and stored with a customer's account during the account registration process.
Before progressive profiling
This event launches after a customer completes the first step of registration.
You can add extra steps to the registration workflow for various progressive profiling scenarios:
  • ask for consents only in specific geographical areas
  • introduce mandatory fields or consents as optional for the first time
  • validate a customer ID with reaching out to a third-party system
After registration
Once a customer has successfully completed the account registration process this event is triggered to trigger an external event or fetch/update data with an external system.
After account activation
Triggers an external event once a customer has clicked the account activation link sent via email during self-service registration.
Before MFA send
Triggers an external event or fetches data before the MFA transaction has reached the customer, e.g. before an SMS or email is sent. You can use this to notify based on step-up authentication event occurring but not yet completing - a sign of suspicious account activity.
After MFA send
Once an MFA transaction has been completed, i.e. verification was successful you can use this to trigger an external event or notification based on that step-up authentication event occurring and completing.

Login event hooks

Event type
Purpose
Before ID token generation
Used to add additional claims to OIDC and OAUTH by fetching data from an external systems before the ID token is generated
After username request
This event is triggered after a customer has completed a Forgotten Username request using the forgot my username via the login screen.
After customer identification
This event is triggered once the customer has provided their identifier (email address or username) and before they are asked for any factor of authentication.
This can be used to step-up or step-down the authentication journey based on an external event, risk data from an external system, or other account attribute information for that customer.
At failed identification
This event is triggered when a customer identity coming from an external identity provider doesn't exist in the application's identity store. With the event hook, you can
  • verify if the identifier exists in the external database
  • decide what attributes to request from the external database to detect an existing identity
  • apply logic to determine if the identity is eligible for migration
Before password validation
This event is triggered when a customer identity is found eligible to be migrated from an external identity store. The event hook retrieves the password from the external identity store and resets the account password in the Strivacity identity store with the migrated password for the customer.
Before password reset
This event is triggered after the customer has initiated the Forgot my Password process from the login screen, and before the customer completes the password reset workflow.
After password reset
This event is triggered after the customer has successfully reset their password. You can use this event to trigger an external event or write data to a third-party system.
Before progressive profiling
This event launches after successful authentication, right before a customer login flow is completed.
Make the best of this extra step in the workflow and use hooks to adapt to various progressive profiling scenarios:
  • ask for consents only in specific geographical areas
  • decide when's a good time to display consents or fields in the login flow
  • give your long-time customers a break and let them skip new mandatory fields or consents for a while
After consent update
This event is triggered after a customer opts into or opts our of any consents at registration or self-service. Use this event to synchronize consents with other third-party systems such as marketing hubs, email advertising platforms or CRMs.
After MFA change
Triggers an external event or fetches data from an external system once the customer has completed the verification of a new/additional MFA factor during enrollment or removed a factor.
At failed authentication
This event occurs when customer authentication or registration fails for some reason. Use this event in the workflow to hook in your custom error message or to redirect your customer in case they're denied authentication.
After self-service login
Triggers an external event or fetches data from an external system after the customer has successfully authenticated and they have an ID token.
After external login
Triggers an external event or fetches data from an external system once a customer has successfully completed registration using a social login provider.
After account disabling
Once a customer account has been disabled then you can use this to trigger an account disabled event of notification or account disable process in other systems.
After account termination
Once a customer account has been deleted you can use this to trigger an external event of notification or account deletion process in other systems.
Before identity verification
This event launches before the identity verification workflow starts.
After identity verification
This event launches after the identity verification workflow has finished.

How It Works

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Example Usage Scenarios

  • Customize registration by bringing in and persisting external data
  • Establish a single source of truth and synchronize customer data across multiple systems
  • Insert threat detection and response into any point in the customer lifecycle
  • Alert your customer service or security teams to events of interest
  • Trigger workflow in external orchestration systems when customers perform specific actions
  • Make location based decisions in customer login and registration flows