Overview

Fraudulent accounts can costs brands money. Account onboarding is your first line of defense against fraudsters using false information to create accounts for nefarious purposes.

Strivacity’s email and physical address risk step allows brands to evaluate information submitted during onboarding for risk signals. higher risk accounts can either then be blocked or further vetted to ensure authenticity.

Approach

Strivacity sends account data you collect and select via claims mapping to our data partner, which returns various values that you can write risk rules against. See full list of evaluation rules and return values.

Configured rules can then be assigned a risk impact, which determines the outcome of that rule. When a rule is triggered, you can either pass the step, fail the step, add to a failure threshold or subtract from a failure threshold. Rules are evaluated in order and can be re-orderd as needed. If no “Pass step” or “Fail step” rules are triggered, then the failure threshold count is evaluated. If no rules are triggered and the failure threshold is not met, the step will end in a success action.

Email and physical address risk rule configuration

Capabilities

Risk rules

The following evaluation rules and return values are available to configure your brand's risk tolerance.

Evaluation rules	Description	Possible return values
Email address validation	Validates whether the email address is valid email address	- Invalid domain - Invalid syntax - Invalid account - Placeholder - Valid name and syntax but unknown account - Active account
Email address found in marketing data	Determines if the email address was found in a 3rd-party marketing database. A return value of "Yes" is a dependency for returning activity and attribute match data.	- Yes - No
Email address first active	Indicates when an email address was first seen in marketing data.	- None seen or first activity is unknown - 0-6 months ago - 7-12 months ago - Over 12 months ago
Email address last active	Indicates when an email address was last seen in marketing data.	- None seen or last activity is unknown - 0-6 months ago - 7-12 months ago - Over 12 months ago
Email address active for	Indicates how long an email address has been continuously used.	-None seen or active streak unknown -Less than 12 consecutive months -12 consecutive months -13-24 consecutive months -More than 24 consecutive months
Physical address - business vs. residence	Returns if an address is a business or residence, based on USPS RDI service	-Residential -Both -Business -Unclassified
Physical address is vacant	Returns if an address is reported vacant by the USPS.	-Yes -No -Unknown
Physical address is commercial mail receiving agency	Returns if an address is, or has on its premises, a commercial mail receiving agency as reported by USPS	-No -Yes -Buiding where tenant is CMRA -Both CMRA and buiding where tenant is CMRA
Physical address is prison	Returns if an address is a prison, as reported by USPS	-Yes -No
Physical address is a small or home office	Returns if an address is a small office or home office, as reported by USPS	-No -Likely -Very likely -Potential small office -Small business. -Unknown address status
Physical address component validation	Returns if all or just primary address components are valid.	-All address components validated -Only primary components validated -Address cannot be validated
USPS physical address type	Returns USPS NCOA address type for the given address	-Street address -Firm or business -Rural route -High rise -P.O. Box -General delivery

Attribute association

The following attribute associations and return values are available to write rules against. These associations are sourced from a third-party provider of marketing data.

Evaluation rules	Description	Possible return values
Phone number to full name	Returns any marketing data linkage between a phone number and a full name	-Invalid or missing input -No link -No data in repository - unknown -Low accuracy linkage -High accuracy linkage
Phone number to first name	Returns any marketing data linkage between a phone number and a first name.	-Invalid or missing input -No link -No data in repository - unknown -Low accuracy linkage -High accuracy linkage
Physical address to phone number	Returns any marketing data linkage between a physical address and a phone number	-Invalid or missing input -No link -No data in repository - unknown -Low accuracy linkage -High accuracy linkage
Email address to phone number	Returns any marketing data linkage between an email address and a phone number	-Invalid or missing input -No link -No data in repository - unknown -Low accuracy linkage -High accuracy linkage
Physical address to full name	Returns any marketing data linkage between a physical address and a phone number	-Invalid or missing input -No link -No data in repository - unknown -Low accuracy linkage -High accuracy linkage
Email address to full name	Returns any marketing data linkage between an email address and a name	-Invalid or missing input -No link -No data in repository - unknown -Low accuracy linkage -High accuracy linkage
Email address to physical address	Returns any marketing data linkage between an email address and a physical address	-Invalid or missing input -No link -No data in repository - unknown -Low accuracy linkage -High accuracy linkage

How to set up

To configure a email and physical address risk

set up an identity verification policy (Policies > Identity verification > Create identity verification policy)
add an email and physical address risk policy
review existing default rules and adjust as needed
add new rules that support your business use cases
make sure the claim mapping tab configuration is pulling the user’s data from the proper native claims

Configuration for common use cases

Use case: physical address fraud

Using a false physical address can allow fraudsters to create accounts that can then be used for crimes such as student loan or other financial fraud. You can configure email and physical address fraud to reduce that risk. For example, the following policy would allow you to check that a physical address is real, is not a business, and that the email address used for account opening has been associated with that address.

Risk rules

Email validation : Invalid domain : Fail validation
Email validation : invalid account : Fail validation
Address - business vs. residence : Business : Fail validation
Address is commercial mail receiving agency : Yes : Fail validation
Address is a prison : Yes : Fail validation

Attribute match rules

Email to physical address : High accuracy linkage : Pass validation

Risk score: set to zero