Google Tag Manager

Objective

By integrating with Google Tag Manager, you will be able to pass down product usage information from your Strivacity applications' sign-in, sign-up, and self-service journeys. By tracking activities, you can see how customers interact with your brand, recognize recurring trends, and pinpoint usability issues and drop-off points for better overall business outcomes.

Overview

Strivacity's support for web analytics tools allows you to quickly integrate with the analytics package of your choice and funnel customer-generated data into them.

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Customer data is collected across every available application that your customers actively use.

Prerequisites

Google Tag Manager

• The Container ID of your web analytics tool

Strivacity

• Applications you can collect customer activity from

Configuration steps

1. In the Strivacity Admin Console, navigate to Instance Configuration > Admin Policies > Web Analytics.
2. Click the '+ Add a vendor' button.
3. Select 'Google Tag Manager' from the list of available web analytics service integrations.

4. You can add the ID of your analytics tool in the 'Container ID' field.

5. Click 'Save' to finish the integration.

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Your analytics package will be ready to receive customer data from your Strivacity-managed experiences.