When you’re in the business of helping other businesses, you can expect your SaaS use cases to be anything but simple. You could be selling your services to a large pool of B2B customers while trying to push down overhead costs, or you could be licensing your software to white labeling companies who pass your product on to other businesses. In all cases, you need to have a straightforward and secure way of providing the right journey for the right customer segment.
Strivacity’s organizational capabilities allow you to address complex use cases that help you meet customer demands in the fast-paced world of SaaS.
Organizational policy overrides allow you to configure unique sign-in and sign-up experiences for specific segments of users, including presenting different branding, identity providers, self-service capabilities, and so on.
For instance, B2B customers can have their enterprise SSO added to onboard their users as smoothly as possible. For companies who white label your product, organizational instances can be disguised with entirely distinct brand identities— even you won't recognize it's your product.
With organizational routing, each user will be routed to the correct sign-in or sign-up journey, without knowledge about the other businesses that are using your service.
You can expand your reach while keeping your product delivery costs at a minimum, all without exhausting your resources. Organizational applications allow you to set up B2B and/or B2C customer interfaces using only clicks. These interfaces use the same identity store while keeping user bases perfectly separate from each other. Role-based organizational management empowers B2B customers to set up further organizations and invite and manage their own users which makes for low-effort onboarding on your side.
Although your B2B customers access your service through a central application, it doesn’t mean that you have to do the heavy lifting of meeting their customers' or end-users' needs. Organizational account management lets you delegate customer relationships to your B2B customers so they can take matters into their own hands and handle their own support directly. This keeps pressure off your customer support teams as well.
As the many B2B customers who use your services operate independently, you also want to keep them and their B2C user bases separate in your CIAM system. However, maintaining multiple identity stores and data sets can drive up costs and stand in the way of interoperability.
Organizational identity management solves this issue by segmenting populations of users in a cost-efficient way. Organizations draw customers from the same identity store while compartmentalizing each B2B customer and/or B2C user segment, all without compromising data integrity and security. You can handle unlimited organizations on a single instance, saving up time from extra configuration and management.
Strivacity’s organizational capabilities allow you to address the complex access management needs of your B2B customers. Organizational management is highly-configurable yet, due to its low-code approach, doesn't require much effort on your end.
Updated 3 months ago