The out-of-the-box customer email notifications can be easily customized using HTML.
For a complete listing and explanation of all of the Strivacity available Email templates see Email Notifications
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Use Variables in Email Templates
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Edit The HTML Template
The Email template editor includes variables that you can use within the subject or body of your notification emails. To use a variable, type { to display all available variables for that email type.
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The available variables will vary for each email template
The table below shows the available variables for each type of notification:
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{MagicLink}} | Secure URL for launching account creation from the invitation email the customer receives. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{Username}} | Uses and displays the string of the Username attribute from the customer account. |
{{BrandLoginURL}} | Uses the string of the login URL for the application, displayed as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{MagicLink}} | Secure URL for activating the customer account (note: this should be treated like a secret). |
{{Username}} | Uses and displays the string of the Username attribute from the customer account. |
{{BrandLoginURL}} | Uses and displays the string of the login URL for the application, as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
{{CompanyName}} | Uses and displays the string of the Strivacity instance configuration name. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account.. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{Username}} | Uses and displays the string of the Username attribute from the customer account. |
{{BrandLoginURL}} | Uses the string of the login URL for the application, displayed as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{ResetPasswordURL}} | Secure URL for resetting the account password (note: this should be treated like a secret). |
{{BrandLoginURL}} | Uses the string of the login URL for the application, displayed as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
{{CompanyName}} | Uses and displays the string of the Strivacity instance configuration name. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{BrandLoginURL}} | Uses the string of the login URL for the application, displayed as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
{{CompanyName}} | Uses and displays the string of the Strivacity instance configuration name. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Passcode}} | Uses the generated one-time passcode and displays it as a string (note: this should be treated like a secret). |
{{ExpiredInMinutes}} | Uses the lifetime of the one-time passcode and displays it as a string. |
{{Recipient}} | Uses the string of the Email address attribute from the customer account. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{ChangeType}} | Uses the type of change: Enrolled, Updated, Removed, and displays as a string. |
{{FactorType}} | Uses and displays the string of the type of MFA method used, e.g. Email OTP or SMS OTP. |
{{Username}} | Uses and displays string of the Username attribute from the customer account. |
{{BrandLoginURL}} | Uses and displays the string of the login URL for the application, as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{NewValues}} | Collects and lists every update made to the customer account. |
{{BrandLoginURL}} | Uses and displays the string of the login URL for the application, as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
Variable Name | Description |
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{{Passcode}} | Uses the generated one-time passcode and displays it as a string (note: this should be treated like a secret). |
{{ExpiredInMinutes}} | Uses the lifetime of the one-time passcode and displays it as a string. |
{{Recipient}} | Uses the string of the Email address attribute from the customer account. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{FirstName}} | Uses and displays the string of the First name attribute from the customer account. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{MagicLink}} | Secure single-use URL that customers or administrators can use for authentication if they've enrolled in this factor. |
{{Recipient}} | Uses the string of the Email address attribute from the customer account. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{MagicLink}} | Secure URL for deleting the customer account (note: this should be treated like a secret). |
{{BrandLoginURL}} | Uses and displays the string of the login URL for the application, as a hyperlink. |
{{Recipient}} | Uses and displays the string of the Email address attribute from the customer account. |
{{CompanyName}} | Uses and displays the string of the Strivacity instance configuration name. |
{{LogoURL}} | Adds the logo specified in the application's branding policy. |
{{WebsiteURL}} | Adds the website URL specified at Application URLs. |
Variable Name | Description |
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{{Firstname}} | Uses and displays the string of the First name attribute from the customer account. |
{{BrandName}} | Fetches and displays the name of the branding policy assigned to the related application. |
{{BrandLoginURL}} | Uses and displays the string of the login URL for the application, as a hyperlink. |
{{Recipient}} | Uses the string of the Email address attribute from the customer account. |
To customize any Email template, follow these simple steps:
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Start by logging into the Admin Console using an admin account
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From the left-hand menu, select Notifications, then select a notification template that you wish to edit.
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Under the Email Templates screen, you will be able to see all Email templates and preview all of the default text and values, as shown below:

- HTML can be edited directly on the left black window, and a preview will be shown in the right white window. Once you have finished making any changes to the template, you can click the Save button.